The wonderful and varied landscape of the Gower Peninsula (Welsh: Penrhyn Gwyr) was the first place in Britain to be designated as an 'Area of Outstanding Natural Beauty' (AONB) by the Countryside Agency on behalf of the UK government, and is one of only five within Wales. 2006 saw the Gower Peninsula celebrating its 50th year as an AONB, an accolade that has truly stood the test of time.

Not surprisingly, such an enclosed peninsula surrounded by the Bristol Sea and Atlantic Ocean, has become a haven for some of the richest wildlife and varied habitats in the UK. Scattering the landscape in Gower are historic reminders of past 'Gowerians', from castles, medieval churches, iron age fortifications, and prehistoric standing stones. All this against an awe-inspiring, natural backdrop of hills, valleys, beaches, clifftops, commons, woodland, dunes, marshes and caves. With its vast populated history, stretching back as far as Lower Paleolithic times (250,000 BC), long-established stories, whether they be folklore, legend or fact, are plentiful and furnish the rich and delightful tapestry of Gower.

Visit stunning Gower beaches for fun or relaxation; take a walk along Gower's dramatic coastline and cliffs, to blow away the cobwebs; or connect with the wild landscape of our ancient ancestors. Whether you plan a short break or a more lengthy stay, the Gower Peninsula offers a special place for everyone.